The Mercedes-Benz Miami Swim Fashion Week 2010 hit the runways Wednesday July 15, 2009 through Sunday July 19, at the Raleigh Hotel as Mercedes-Benz Fashion Week Swim returned for its fifth year. The glorious five day event held at Raleigh Hotel in Miami saw celebrities and the elite having a grand time. It is estimated that more than 12,000 made their presence felt at the sandy beaches.
IMG Fashion launched the fashion week and the renovated car manufacturing company, Mercedes-Benz, showcased their new variants of E-Class sedans and coupe. Popular fashion designers and newbie took active part in the single largest event ever.
Designers from all around the world included Tibi, Red Carter, Cia.Marítima, Xtra Life LYCRA®, Luli Fama, Ed Hardy Swimwear, Tori Praver Swimwear, Mara Hoffman, White Sands Australia, Vitamin A and V Del Sol. The event was a real eye-catcher as attendees witnessed attractive models donning the latest designer swimsuits make their way across the ramp.
The event could not have been any better especially when popular actors and actresses Jason Kennedy, Perry Reeves, Gilles Marini, Roxy Olin and many others were present. The Star Lounge was where the celebrities and VIPs enjoyed much of the hospitality. The press, media corporations and retailers wasted no time in doing what they do best.
bodySCULPT (TM), the most popular and leading plastic surgery practice in Manhattan, was a sponsor and organized "Day of Beauty" at The Lookout Suite in The Shore Club. Attractive bodySCULPT (TM) models handed out fortune cookies containing messages of confidence, such as "Do not Worry, It's Our Little Secret" and "Indulge, We've Got You Covered." Other sponsors included DHL, Continental Airlines Inc., Miami.com, and Getty Images.
Those who missed watching the Mercedes-Benz Miami Swim Fashion Week 2010 hit runways can watch photographs and videos of the event online. The organizers, who the press got a chance to meet, commented that the week long program was 'a grand success' which in fact was an understatement.